Image/Subject Evaluation
Any image you use in association with your activities is a reflection of you. It is wise to check that it projects the meaning you intend to portray.

Images, like certain subjects, carry associations. Some have connotations in other cultures that are vastly different to what they mean to mainstream Canadian society. Other images have acquired overtones through previous use. Still others offend people in the

 values they portray. Unsympathetic associations can undercut the impact of the most aesthetically apt depiction. If you are going to use an image extensively, it is wise to check its pedigree.

Choosing subjects to portray can also be tricky. Sometimes they can be represented in a variety of contexts, and it is important to select the context that most closely represents the values for which the subject was chosen -- or the context with values most appealing to a target audience.

Errors in portrayal -- whether in detail or in concept -- are not amusing. They attract negative publicity far in excess of a normal audience range. It is far less costly to do a little research and check the image or the subject before making a costly commitment.

Heritage Research Associates Inc. can analyze the communication values of an image or a subject. We can identify the contexts within which it would be appropriate for use. We can verify the integrity of its representation and the accuracy of its detail. This is a small extra step for important reassurance.

Who uses our service?
Businesses, institutions, graphic design firms, marketting and advertising firms, public agencies.

Why call on us?

We are research experts. We work extensively on public issues, and are sensitive to special areas of concern. We work from a broad context to anticipate the areas within which problems might occur. We have the tools to ensure accuracy in representation.