Aerospace and Biotechnology stamps, 1995.
Courtesy, Canada Post.

Interpretation

Interpretation is the art of explaining knowledge simply and clearly. The understanding this provides is essential to using the knowledge in any further context.

As the twenty-first century approaches, everyone's access to data is increasing. Most of us can accumulate more facts than we know what to do with. "Facts" are not necessarily information. Unless you understand what they mean, they can clutter up your life like a lot of meaningless junk. Unless you interpret them correctly, they can actually create mis-understanding, and set you off on a tangent that burns time without any useful return.

Interpretation is a bridge. It is often required to explain professional conclusions in ordinary language. It can be used to explain the findings of one profession to another, the point of view of one cultural group to another, the meaning of an archaic device to modern life. Conversely, interpretation can groom a specific message to reach a diverse audience successfully.

Interpretation selects the most effective focus for communication. It identifies the most relevant development information. It chooses the most suitable medium for presentation. We have outgrown the age of "the medium is the message". Today, a message needs content plus medium in order to reach it's audience effectively.

Who uses our service?
Anyone with a need for clear communication. We are specialists in content, familiar with the demands of a multi-disciplinary environment. We have provided and co-ordinated the content of major public presentations involving engineers, architects, designers, and / or visual media specialists. We have created bridges between the knowledge of widely divergent professional groups (i.e. humanistic / arts and science /scientific technology). We work in both the public and the private sector. We do work with marketting people to implement content suitability, clarity and integrity.

Why call on us?

We have extensive experience in project interpretation. We have tools to clarify communication objectives, to gather and /or assess and organize available information to meet them. We work within the contexts of both the original information and the intended audience, building understanding through common links. We work in a wide variety of media and can identify the medium best suited to a particular message and budget. We can co-ordinate a production involving complex messages and the use of several media. We work in French and English, and can provide services in other languages if required.